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 ONLINE MARKETING
Like most charities, Give2Asia is constantly trying to find a better way to build up its online community. We know that people go online to find out about charitable work in Asia, and increasingly people are making donations and connections online with groups across the globe. There are plenty of examples of nonprofits who have created entirely new models for philanthropy using the Internet. Kiva.org, for example, has built an impressive community online by allowing individuals to become micro-lenders to entrepreneurs who may simply need $100 or $200 to start a business in regions such as Africa or Asia.

But there are other ways to harness the Internet that do not require inventing a new business model. This blog site, for example, is a way for Give2Asia to share stories of its work, raise awareness on specific issues, and in general increase public interest in philanthropy for Asia.