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 Email Marketing

For internet marketing business, e mail marketing is important to get significant expand in brand and relative presence online. By identifying and learning simple strategies and tactics the required results can be achieved. The e mail marketing is the most diverse and operative forms of marketing available. The email brand marketing helps the business owners to make more sales by sending their product information to thousands or millions of potential customers. By having a strong mailing list a great potential can be earned because the more you tell the more you sell. 
The best advice is to make or build your own list and update it time to time. Never try to buy or get on rent mailing lists because it may fall into some problem. The inviting of repeat visitors to your site will provide benefits because it is said that money is in the list.

For many beginners the compiling a list is sometimes much easier while using it to generate income. In such case the list members are mostly those who are not active at all. The basic thing is to figure the ever present opt out rate. So many internet marketers try to launch a website and just started building a list not for the support of existing business but to get the list of subscribers. So it is true that only ten percent of selling can be done by this method. However, E mail marketing is very attractive and effective also. With the merits it has demerits also. Like other business there are also hurdles and difficulties involved, a strenuous full time work can bring the results.

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and any email communication that is meant to build loyalty, trust or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to:
• sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
• sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
• adding advertisements to email messages sent by other companies to their customers

 Direct emails
Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.

Advantages
Email marketing (on the Internet) is popular with companies for several reasons:
• An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them.
• Almost half of American Internet users check or send email on a typical day, with email blasts that are delivered between 1 a.m. and 5 a.m. outperforming those sent at other times in open and click rates
• Email is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.